Be Found.
Get Hired.
Most piling firms win 100% of their work through referrals. That works — until a competitor with a stronger online presence starts winning the tenders you should be shortlisted for.
How contractors get found online
The four levers that determine whether a developer calls you or your competitor.
Local SEO — be visible when it matters most
When a developer searches “piling contractor London”, Google shows a local pack of 3 firms before any organic results. Getting into that pack requires an optimised Google Business Profile, consistent citations, reviews, and location-specific web pages. This is the highest-ROI channel for most contractors — clicks are free once you rank.
Google Ads — immediate visibility while SEO builds
Organic rankings take 3–6 months to build. Google Ads places you at the top of search results immediately. For specialist contractors, a single project can return 10–50× the monthly ad spend. The key is tight targeting: right keywords, right location, right device.
Industry directories — authority and shortlist visibility
Procurement teams use specialist directories to build shortlists. Being listed on FCA puts your firm in front of buyers at the decision stage. Directory listings also build domain authority, which accelerates your Google rankings.
AEO — be recommended by AI search
A growing share of procurement research now starts with AI tools like ChatGPT and Google’s AI Overviews. Firms with strong directory presence and authoritative content are more likely to be cited. AEO is an emerging but increasingly important channel.
From invisible to top 3 on Google — without ongoing ad spend
This Greater London piling firm had operated for 15+ years entirely on referrals. No Google presence, fewer than 50 website visits per month. After 12 months of local SEO, they reached top 3 positions for their most valuable keywords. Google Ads were switched off after month 4 — organic traffic covered all lead generation from that point forward.
Choose your plan
Monthly retainers. No lock-in after month 3. Delivered by specialists in foundation and ground engineering.
Best for firms starting from zero online presence
- ✓Google Business Profile setup & optimisation
- ✓Google Maps ranking campaign
- ✓5 location landing pages
- ✓Citation building — 15 directories
- ✓Review generation system
- ✓Monthly ranking report
- –Google Ads management
- –Website rebuild
+ Google Ads budget (recommended $650–$1,950/mo separately)
- ✓Everything in Local SEO
- ✓Google Search Ads setup & management
- ✓Keyword research for piling & foundation terms
- ✓Ad copy by sector specialists
- ✓Conversion & call tracking
- ✓10 location landing pages
- ✓Bi-weekly performance report
+ Google Ads budget. For firms targeting multi-city growth
- ✓Everything in SEO + Google Ads
- ✓Full website rebuild or redesign
- ✓Content strategy — blogs, case studies, project pages
- ✓LinkedIn company page management
- ✓AEO — AI search optimisation
- ✓Unlimited location pages
- ✓Monthly strategy call with senior consultant
All packages include a free audit and strategy call before any commitment. Prices exclude applicable taxes.